Clients / Halden Declined 4 changes· Review

Declined Mar 10. See Turn Down Halden.

A hotel group with 14 properties. It came in as an outbound lead in January for a full rebrand: identity, signage and room collateral. Proposal v2 came to $148k over nine months.

Scope, as proposed

Identity and guidelines

Signage for 14 properties

Room and menu collateral

Terms

Net-90 on every invoice, their standard

Properties
StatusReopened
Scope22 properties
Revenue shareAbout 70%
TermsNet-90
Updated fromEmail from Halden✕
Occurrences8
Jan 14Outbound lead
Feb 3Intro call
Feb 19Scope call
Feb 26Proposal v2
Mar 4Offer, net-90
Mar 10Declined on a call
Sep 22Email from Haldennew
DraftReply to Halden
Clients / HaldenDeclined / Email from Halden 4 changes· Review

Picking the rebrand back up

Halden Groupto Northlight StudioTue Sep 22, 8:52a

Hi,

It has been a while. We would like to pick the rebrand back up, and the board now wants it to cover all 22 properties, not only the first 14.

Our payment terms are the same, net 90 on each invoice. We know that was hard for you in March.

Could we meet this week? Wednesday or Thursday works on our side.

Best,
The Halden team

Draft reply, waiting for review

Thanks for coming back to us. Before we meet, one thing up front: we can't take net-90 at this size.

HaldenDeclined
StatusReopened
Scope22 properties
Revenue shareAbout 70%
TermsNet-90
Updated fromEmail from Halden✕
History6
Jan 14Outbound lead
Feb 3Intro call
Feb 19Scope call
Feb 26Proposal v2
Mar 4Offer, net-90
Mar 10Turn Down Halden
Clients / Halden Declined 4 changes· Review
  1. Outbound leadRebrand for a hotel group, 14 properties
  2. Intro call
  3. Scope call
  4. Proposal v2$148k over nine months
  5. OfferAccepted as proposed, on net-90
  6. Declined Turn Down Halden
    • Net-90 payment termsStill holds. The email asks for net 90 again.
    • Halden would be 60% of studio revenueStill holds, and worse: 22 properties makes it about 70%.
    • It conflicts with OstaraOstaraComplete No longer holds.
  7. Six months
  8. Email from Halden new, 8:52aBack, for all 22 properties. Asks to meet this week.
  9. Reply to Halden waiting for review
Properties
StatusReopened
Scope22 properties
Revenue shareAbout 70%
TermsNet-90
Updated fromEmail from Halden✕
This week
21 – Sep 27, 2026 24
21 Mon
9aStudio check-in
11aMarlow round 3 prep
3:30pAllergist
5:30pSoccer practice
22 Tue
8aDale, site measure
10aMarlow logo review
1pJunior designer interview
Sign field trip form
6:30pBack-to-school night
23 Wed
Pick the tile
Send Marlow R3 files
9aFenwick check-in
11aTile showroom
1pHalden call
24 Thu
10aCash forecast review
11aHalden call
3:30pSoccer carpool
25 Fri
Cabinet order
8:30aCar in for service
4:30pDog to the vet
26 Sat
9aSoccer game
27 Sun